Every brand has an origin story. Ours starts with a name we still love: Sticks.

Before Scramblers, there was Sticks Golf Range. Kathryn came up with the name, and it fit perfectly: simple, a little playful, and unmistakably about the game. The first logo leaned right into it, a golf flag planted in the green, except the flagpole was not a pole at all. It was a stick. People got it immediately, and they loved it.

That turned out to be the problem worth having. As Sticks grew, we watched something we had not fully planned for take shape. People showed up at all hours, friendships formed over late-night rounds, and a genuine community built itself around the place. We could feel the potential to grow into something much bigger, so we did what you do when you believe in a name: we set out to protect it and trademark Sticks.

It did not work. The name could not be trademarked, and no amount of wanting it changed that. If we were going to build something that could grow and last, we needed a name that was truly, defensibly ours.

So we rebranded. Sticks Golf Range became Scramblers Golf Club, and the concept did not just survive the change. It took off.

We were not willing to lose what made Sticks special, though. For the new logo, we worked with Shane Bacon and Kate Smith at their design firm, Ground Under Repair. The brief was simple but specific: pay homage to where we came from, but capture where we were going. They nailed it. The Scramblers Flag keeps the stick from our original mark, a quiet nod to Sticks, while carrying the look and feel that truly represents the brand today.

We love that flag. We love the alternative, anything-goes spirit of golf it stands for, and even more, we love the community that has gathered around it. The name changed. The heart of the place did not.

From Sticks to Scramblers: same game, same people, bigger vision.